5 Tips for Fundraising on Kickstarter

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We are pleased to announce that we finally have a blog post we have a special guest post from Katie Skow Villarreal.  On top of being a small business owner, blogger, social media diva, traveler and wine lover, Katie is also a documentary film maker with her husband Ricardo Villareal. I need to quit complaining about my work load. 🙂

And today she is going to share with us how she and Ricardo are using Kickstarter to help them fund their documentary Ride with Larry.

Startup fundraisingKickstarter offers a great grass-roots fundraising platform for projects. Named by TIME Magazine as one of the top 50 best inventions of 2010, the platform is easy to use, dynamic, and hosts a wide variety of projects.

We recently launched our own Kickstarter campaign to raise funds for a film, Ride with Larry. It’s a documentary that puts a human face on the day-to-day fight against Parkinson’s and we seeking funds to get the film project started.

Since our launch, we’ve learned a couple of things about Kickstarter that can be of help to anyone with a great cause. Here are a few tips:

You raise the money. Keep in mind that Kickstarter is simply a platform and it’s your job to drive traffic and funds to your project. Most of the money raised on Kickstarter comes from specific project outreach efforts and not from people who just happen to be browsing the site and decide to donate.

Create your own PR campaign. If you really want to reach your fundraising goal, it’s 100% your responsibility to create your own public relations campaign and spread the word. Contact family and friends, reach out to traditional media, and definitely utilize social media. Kickstarter provides you with a cool widget that can easily be placed on sites or blogs.

Send an email to get featured on the homepage. It doesn’t hurt to send Kickstarter an email and ask if your project can be featured on the front page. Keep in mind they prefer to feature fun projects with great prizes and momentum. Don’t take it personally if they don’t choose you.

Work hard. Kickstarter is an all or nothing campaign and if you don’t raise enough money to reach your goal, 100% of the money will be refunded to donors. The pressure is on!

Believe in your project. Passion will take your project far, so tell us how much your project means to you and communicate why it will make the world a better place.

We’re shooting this documentary because we want to make a difference in the lives of those with Parkinson’s disease, family members, and caretakers. Beyond Parkinson’s disease, anyone facing a life altering illness can find inspiration in Ride with Larry.

To find out more about the project, how we’re utilizing Kickstarter, or to donate, visit our Ride with Larry page, follow us on Twitter @ridewithlarry, or join our Facebook community.

LINKS:

http://www.kickstarter.com/

http://www.time.com/time/specials/packages/article/0,28804,2029497_2030652_2029823,00.html

http://www.kickstarter.com/projects/ridewithlarry/ride-with-larry-a-documentary-film

http://www.twitter.com/ridewithlarry

http://www.facebook.com/ridewithlarry

On Twitter you can find Katie at @EGoddess and @TravelPlusWine and Ricardo at @Skovi

Thank you so much Katie, what a great post!! ~Bridget

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About Author

Bridget is President of The Get Smart Web Consulting Group, a web presence and digital strategy firm with offices in San Diego County California and Collier County Florida. But more importantly she is a web, tech, and Twitter addict!