Could Video Ads be coming to Facebook?

  • SumoMe

According to, Facebook’s mobile feed will start to test auto-playing user-uploaded videos in-line when they’re scrolled over for some US iOS and Android users. Videos will begin to play, silently on a users news feed. Once they tap the video to full screen, the sound will begin to play along with it. As of now, only videos uploaded to a user’s profile or verified page will use the auto play feature. The same goes for band’s and musicians who upload video content – brands will have to wait for now. However, the wait may not be as long as you may think. Facebook is expected to soon launch a new video ad unit, which might draw on this test’s feedback. “Over time, we’ll continue to explore how to bring this to marketers in the future, ” said Facebook, in an interview with TechCrunch.

AdAge sources confirm Facebook is planning a new, more robust video ad unit, but has pushed back the launch until later this month to make sure the user experience is good and won’t shock people or upset them. If Facebook can find the right design for video ads, it could capture huge amounts of TV ad spend without making you feel like you have to watch commercials to see your friends’ photos, says TechCrunch.

What are your thoughts about the possible introduction of auto-play videos? Do you think auto-play video ads will be too distracting and degrade the feed browsing experience? Let us know in the comments below.



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Bridget is President of The Get Smart Web Consulting Group, a web presence and digital strategy firm with offices in San Diego County California and Collier County Florida. But more importantly she is a web, tech, and Twitter addict!