A well written and distributed press release can bring business building exposure for a company, organization, non-profit, or even an individual.
In this post you will find resources that answer the three most asked press release questions.
Why would I write a press release?
How do I write a press release?
Where do I send a press release?
For press release disbursement I have focused on web based distribution methods, however you can also circulate a press release via email. If you are going to email your press release you must first do a little research, you need to know the right person at your targeted media source, their email address, and their press release system.
Reaching the decision makers in the media involves having the right connections (work your networks – LinkedIn, Facebook, local business connections, etc.) or perseverance with a little good ole fashion luck mixed in. If your cause and/or company warrants it and you are looking for excellent local exposure it can be worth the time and effort. Many great business ideas have been catapulted into multi-million dollar businesses from a little local t.v. and/or radio exposure.
The trick to building buzz through press releases is to be creative, relevant, and dynamic…. here are few resources to get you started.
Tutorials on writing a Press Release
Press Release Templates
Hiring Someone to Write Your Press Release
Elance Price is based on bids
iFreelance Price is based on bids
Free Press Release Distribution Sites by Page Rank
Pay For Press Release Distribution Sites by Page Rank
http://www.PRNewsWire.com Annual subscription is $195 with additional pricing for increased exposure.
http://www.PRWeb.com Prices start at $80 and goes up to $360 per release depending on the level of visibility.
http://www.BusinessWire.com Prices on application.
http://www.PRLeap.com Price per press release – $49, $99 and $149 depending on level of service.
http://www.ereleases.com/ Pricing starts at $399.
http://www.sbwire.com/ Free to $70 depending on level of visibility
http://www.24-7pressrelease.com Free to $49 depending on level of visibility
http://www.pressrelease365.com/ Pricing starts at $25 and goes up to $100
http://www.pressmethod.com/ Free to $100 depending on level of visibility
http://www.massmediadistribution.com/ Pricing starts $199 and goes up to $399 for increased exposure
If you have additional Press Release Resources that would be useful to our readers we would love to hear about it…..