Last Wednesday (June 12) Facebook announced its’ support for the social media staple, the hashtag. Facebook revealed this addition in their blog posted by Greg Lindley. Greg states, “We [Facebook] will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook.”
What are Hashtags?
Hashtags are words or phrases that include the “#” in front. Hashtags are used to connect posts on the same topic together.
How Hashtags Work on Facebook
Users may type hashtags in a status update, comment or in the search bar at the top of their Facebook page. When a user clicks on a hashtag a window will pop up, this window is called the “hashtag feed”. Here you can see posts and conversations from other users who are talking about the same keyword(s). You can also search similar topics using hashtags in the search bar.
Unlike Twitter, Facebook’s privacy settings allow you to control who can see your hashtagged posts. When including hashtags in a status or comment simply adjust for personal preference. If your hashtagged posts are public, everyone will see your post included in the hashtag feed for that topic. If you restrict your hashtagged posts, only those you have given permission to can view what you have hashtagged.
Hashtags from other platforms connected to your Facebook page will also work. For instance, if you upload a photo from Instagram and have included a hashtag, that hashtag will be clickable and show similar content.
Hashtags for Businesses
Facebook hashtags allow you to join in conversations about your business. Increase your businesses’ drive in these conversations by including hashtags in your Facebook marketing.
Here are a few tips when using hashtags:
- Try using specific, focused and unique keywords in your hashtags. Using generic words or terms can decrease your chance of being seen in conversations.
- Use hashtags that are easy to remember and easy to spell.
- Search for hashtags before you decide to use them in your posts. Be aware of other content that will be showing up next to your hashtagged posts.
- All posts prior to the announcement of Facebook’s support of hashtags will also be clickable. Make sure that any old posts including a hashtag are appropriate for viewers to see.