If you have a business page on Facebook, you may have noticed some changes to it’s layout. Earlier in March, Facebook announced that it would be rolling out a new and streamlined look for Pages on desktop. The new look is still rolling out and has not yet appeared for all users. So what are some of the major differences?
Key Differences in New Streamlined Look for Facebook Pages
1) The area underneath your page name and cover photo will consist of two columns. The column on the right will display all of your Page’s posts. Previously, posts by others and pages that your Page “liked” also appeared in this column. The column on the left will feature information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos. This information was previously distributed in the area underneath your profile picture and cover photo.
New right column:
New left column:
2) New navigation options at the top of the Page provide quick access to your activity, insights and settings. There is also a new “Build Audience” tab in this area which takes you directly to your Ads Manager account. Facebook has also made it easier to access key admin tools. An info box on the upper right hand corner of the screen provides quick stats like ads running, page likes, post reach, and notifications.
3) Perhaps one of the coolest features to make use of in this update is the new Pages to Watch, now available to all admins. This tool allows admins to allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about. You can access this feature by clicking on “Insights” at the top of the page and then on “Overview.” In this area you can see a couple key stats for Pages you’ve selected to watch: total page likes, new page likes, posts this week, and engagement this week.