Rich Pins on Pinterest

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Pinterest is the site where you can do everything from planning your wedding, to traveling across the country, to creating a delicious dinner party. However, Pinterest is also extremely useful for businesses. Businesses and organizations can promote themselves on Pinterest by creating boards specifically for their companies, while also showing their personable side with boards that a broad demographic may be drawn to, such as foodie boards, quote boards, and funny images.

Now, businesses can do even more with Pinterest’s Rich Pins, a great way to add extra details to make your image more useful.


5 Categories of Rich Pins:

Recipe Pins

These Pins are fantastic for anyone and everyone! They include the cooking time for a recipe, ingredients, and any extra information needed for the cook. Recipe Pins are also helpful because you can filter them by diet/nutrition, such as gluten-free or vegan.

recipe pin

Place Pins

These Pins will include a map, address, and phone number.

place pin

Article Pins

Article Pins will help build your reading list as they include the headline, author and story description.

article pin

Product Pins

Product Pins are great for the shopping lovers. They include real-time pricing, availability, and where to buy. They also notify the person who created the Product Pin when the product has decreased in price!

product pin

Movie Pins

Movie Pins include the cast, plot, and reviews for your favorite flicks.

movie pin

How to Create Rich Pins

Right now, there are 4 types of Rich Pins you can create. To get started, you’ll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. [information source]

Click here for specific instructions on how to create Rich Pins of your own. 


How Businesses Can Benefit From Rich Pins

Online marketing is growing and growing each day. With the emergence of new social media sites, and the development of existing sites, technology is not just for the tech-savvy; it’s for everyone.

Businesses can utilize these new Rich Pins by adding them to their boards and giving customers a mores descriptive idea of what they are promoting.

Why Use Rich Pins?

  • Product Pin data cannot be changed by users, which lets the customer or consumer know that the information he/she is reading on the Pin is correct.
  • Product Pins allow viewers to know that this Pin is directly from the company’s website, not allowing copycat or fraud companies to swoop in and pretend to be them.
  • Recipe Pins will be quite beneficial to food bloggers, restaurants and food brands because they provide great information in each Pin.
  • Movie Pins are fantastic for companies like Netflix whose customers are looking for the best bang for their movie buck. Movie Pins allow viewers to find out movie info in just a few clicks.


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About Author

Bridget is President of The Get Smart Web Consulting Group, a web presence and digital strategy firm with offices in San Diego County California and Collier County Florida. But more importantly she is a web, tech, and Twitter addict!