E-newsletters are an important marketing component for any size or age business. E-newsletters give a business credibility, believability, and marketing consistency. A strong marketing campaign also allows for a business owner to stay in front of their past, present, and prospective clients. The more frequent and value added interaction a business has with its clients the more opportunity for referral based leads. And we all love those warm leads don’t we?
The best, most reliable, and cost effective e-news distribution methods are predominantly from web-based providers. I would advise against sending out e-newsletters yourself if you do not have a reliable marketing/technology assistant on staff. You also want to stay away from sending out your own e-newsletters if you are not well versed in current spam regulations as you can run the risk of being identified as a spammer and having your organization’s domain name flagged. It’s far better to outsource your e-newsletter distribution to a provider that is 100%-focused on delivery and has a strong track record.
Before you start searching for the right provider, you should consider the following:
Here are a few of the most popular e-news providers
- Aweber.com – With this service you can send unlimited automated email messages in HTML format to your target audience.
Brontomail.com – More expensive than most but offers other tools such as e-survey distribution to e-news subscribers. Very service oriented.
Campaignmonitor.com – An application which allows web designers to manage newsletters and deliver campaigns to their subscribers.
Constantcontact.com – Create custom made emails or choose from already existing templates. You don’t need any technical knowledge, simply use the wizard and create professional looking e-mails in a few minutes.
Cooleremail.com – Combination of tools to help you build, send, and track emails to your customers. We have a robust templating system with built-in CRM, along with surveys, website tracking, subscription forms, an XML API, and much more.
Icontact.com – A newsletter solution for email marketers that allows you to create, publish and track campaigns.
Mailchimp.com – Users can send newsletters in HTML format which makes e-mail marketing easy.
Madmimi.com – Stylish, simple and easy to use. They also have robust delivery, easy audience management, tracking and support.
Mashable has a wonderful post with a much larger 30+ list of e-news providers if you need a few more choices.
If you have recommendations or feedback on the providers I have listed I would love to hear about it…..