6 Great Tools For Managing Your Social Media Accounts
Social media is great for businesses because it allows for better customer service and drives brand building. Social media helps businesses manage their reputations and helps increase trust amongst their customers, clients, and target audiences. When using social media for your business, you can promote
your content while engaging with your customers. Today, to be a successful business it is almost always necessary to be on social media platforms, but with so many social networks to sift through, it can be tough to manage them all in an organized fashion. [Information source]
These social media management tools are here to help you manage your various accounts. Take a look and see which would fit your business best.
Crowdbooster gathers data from both your Facebook and Twitter accounts. Though it does not put the information from both in one place, it does give vital information regarding strategy. For example, it informs you of the most likely times your followers will view your videos.
- Analyze impressions
- See your total reach
- Look at engagement
- Allows for strategy modification
- Alerts you when it finds users who might be interested in your brand
- $9 a month but allows for up to 50,000 followers, which is great for businesses
SocialFlow takes three things into consideration when looking at its algorithms. Those three things are relevant messages, right audience, and right time. SocialFlow takes all these into account and makes sure your messages are being sent out at the right times to ensure maximum reach and engagement.
- $99 a month
Bitly is known for shortening links, but Bitly can do more than just that. Other features include real time analytics, tracking clicks, and also bookmarking your favorite sites. Bitly works across multiple platforms like Facebook and Twitter. Best part, it is free to all.
- Real time analytics
- Tracks clicks
- Bookmarks your favorite sites
- Works across multiple platforms – Facebook, Twitter, etc.
Everypost is an all in one app. From here you can post to all your social media sites including Twitter, Google+, Pinterest, Facebook, LinkedIn, and tumblr. It will also auto shorten your tweets so they are under 140 characters. Everypost is available for both iPhones and Androids.
- Auto-shortens your tweets
- Available for iPhone and Androids
- You can sign up for a free trial to test out their services
5. Sprout Social
With Sprout Social you can manage, post, monitor, and analyze multiple social media accounts. You can post to Facebook and Twitter simultaneously and monitor messages across Facebook, Twitter, Google+ and LinkedIn. Sprout Social will also share with you your analytics.
- 3 different packages available that range from $39 – $99 a month
Our final great tool is Spredfast. With Spredfast you can measure data from Facebook, Twitter, YouTube, and Flickr. You are able to see the number of people you have reached, if your target audience is engaging, and all of this information will be shown to you in easy to read graphs. You will also be given a calendar that informs you when it is the optimal time for tweeting.
- You can see information for number of people reached, engagement, etc. on easy-to-read graphs
- You will be given calendar with information on optimal times to tweet
- Request a demo by contacting them on their website
If you are finding that your organization is lacking or your business is in a bit of social media-posting chaos, use these tools to manage your account. At times, too many accounts can become overwhelming but these tools are here to help, and can relieve some of the stress and give you more time to focus on other aspects of your business.