One of the biggest challenges for businesses is how to, consistently and unobtrusively, stay in front of customers so that they remember you when your service or product is needed. Creating and maintaining memorable client marketing campaigns can be expensive especially if it involves printing, mailing, and advertising expenses.
Some ways to augment a print marketing strategy can be accomplished with email campaigns, blogging, and social networking. Social networking is conversation driven, where a simple “hello, how are you today?” can go a long way. Social networks are free, the only expense in most cases being time. Now with the advances in mobile technology you can touch your clients, prospects, and community while waiting for a meeting, grabbing a quick bite for lunch, or just when you have a few free minutes to fill.
Use that spare moment to create a business opportunity……
Mobile Applications for Social Networking
They do not have a Blackberry application yet, just a mobile site platform, hopefully the app will be here soon. On the mobile site you can view status update, browse connections, and search.
Twitterberry is an application packed full of features, you can do almost everything you do on Twitter on your Blackberry, they have even added the ability to share photos with the Twitpic integration. A few items they are missing are a one click retweet and the ability to follow new people. On the Blackberry you must copy and paste the tweet in order to retweet, a few extra steps that I hope Twitterberry removes in their next version. You can view and respond to your friends timeline or the public timeline, but you can not view individual profiles and add new people, an addition like this would be wonderful.
On the iPhone application in addition to seeing status updates, browsing connections, you can integrate your address book, and save your search history and results.
The iPhone is an application rich device, so there is no surprise that there are so many ways to put Twitter on your phone. The two most popular seem to be Tweetie and Twitterific, but the beautiful thing is you have choices.
Basic functions are enabled, status updates, photos, wall posts, and messages but unlike the Blackberry you can also use the chat box. The developers have just recently created the Facebook Connect app that is so popular on websites and blogs for the iPhone, you can check that out here.